Official journal of the european marketing academy marketing. Each ideal type has a different set of strengths and weaknesses, the distinctions between them captured in facets of the planning process such as the degree of formality, comprehensiveness, rationality or politicality, and how much interaction is involved. Guided by a senior editorial board, consisting of leading branding experts, each quarterly 100page issue published in print and online provides detailed, practical articles from leading branding professionals on. Each ideal type has a different set of strengths and weaknesses, the distinctions between them. Strategic marketing is incorporated in many different marketing and business careers to help organizations make the most profit by understanding what the consumer wants.
Schools offering marketing degrees can also be found in these popular choices. International journal of scientific and research publications, volume 4, issue 5, may 2014 1 issn 22503153. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. These types of articles have different aims and requirements. Prufungsamt wirtschaftswissenschaften pam exclusively. Journal of cultural marketing strategy is committed to publishing a broad spectrum of practical, methodological, and empirical articles that make a useful and substantive contribution to the field of cultural marketing. Four marketing strategies that paid off for small companies without a lot of money to spend, these firms had to get creative to land customers. The key to a sustainable strategy and positioning is an. Institutional explanations for local diversification. All contents covered in the course material and sessions also practice sessions and guest lectures exam. Once production of your article has started, you can track the status of your article via track your accepted article. Access thousands of our marketing strategy online marketing resources here. Rather, it uses a complete marketing mix strategy for market segmentation strategy, competitive advantage, and public policy 8 australasian marketing journal 12 1, 2004.
Margaret oloko, enos bernabas anene, patrick gitonga kiara, irene kathambi, japhet mutulu. Global journal of management and business research volume xv issue v version i. Companies spend effort to find the most efficient marketing mix in order to implement a successful marketing strategy. Journal of cultural marketing strategy henry stewart. Understand the essential components of marketing strategy formulation. Brands can appeal to this sensibility by setting a voice strategy that values function over form. Marketing strategy resource investments firm resources competitor resources customer willingness to pay good marketing strategies are based on resource advantages and the latter are created by speed or gambles. Market segmentation strategy, competitive advantage, and. Analyzing the effectiveness of marketing strategies in the presence. People are drawn to alexa, siri and other voice assistants because they simplify their lives.
In 2007, business week released an article by hindo on ambidextrous. Marketing strategy starts with market research, in which needs and attitudes and competitors products are assessed and continuesthrough into advertising. Pdf marketing strategy is a construct that lies at the conceptual. This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. Research in marketing strategy white rose research online. Abstract excerpt almost any marketing textbook will tell you that the key to successful marketing can be summed up by the stp strategythat is, segmentation, targeting, and positioning. This site also contains links to marketingrelated journals and to marketing magazines. This document is fe709, one of a series of the food and resource economics department, ufifas extension. Analytical study on jordanian vegetable oils companies listed on the amman stock exchange. A marketing strategy that is well articulated will enable one to focus on marketing activities to achieve the organisational goal.
The type of research is descriptive method and used a method of causality by using path analysis. Browse the list of issues and latest articles from journal of strategic marketing. Role of relationship marketing in competitive marketing strategy. Volume 28 2020 volume 27 2019 volume 26 2018 volume 25 2017 volume 24 2016 volume 23 2015 volume 22 2014 volume 21 20 volume 20 2012 volume 19 2011 volume 18 2010. Essentially, marketing strategy is a plan that allows a business owner to direct activities that are consistent with the goals of the business owner and organization and spend money wisely in order to create the greatest amount of return on investment. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing. Sep 07, 2019 the most downloaded articles from industrial marketing management in the last 90 days. This article appeared in a journal published by elsevier.
A marketing strategy is an integrated set of choices about how we will create and capture value, over long periods of time. Official journal of the european marketing academy. Marketing mix, commonly known as the mccarthys 1960 4ps, consists of product, price, place and promotion. A comprehensive collection of links to academic marketing journals, brought to you by the marketing and marketing research group of tilburg university. Sometimes, an article describes a new tool or method. Ceos, cmos, authors, executive recruiters, and other experts. Strategies for marketing mix of 4ps for competitive advantage the marketing mix by 4ps is a conjuration and it can only be implemented by marketing managers. Identify broad organizational market strategy alternatives. This site also contains links to marketing related journals and to marketing magazines. An evaluation of marketing strategies undertaken by coca cola company as a multinational. Iosr journal of economics and finance iosrjef eissn.
In addition to consumers personal preferences and needs, there are psychological and sociological effects that influence the. The deadline for submission of papers is october 1, 2008. Marketing planning, market orientation and business. An evaluation of marketing strategies undertaken by coca. Cornell university school of hotel administration the. The university of baghdad was among the first universities to establish elearning education center for staffs and students who could not make themselves available for conventional education. The impact of marketing strategy on organization reputation. The corporate office should be focused on, for example, the identification and capture of synergies between operating units. The impact of marketing strategies on profitability of small grocery. Through building an right marketing strategy by applying fit product, price, promotion, and place strategy to the right target market and through forecasting or studying the surrounding environment to gain competitive advantage over competitors.
Marketing strategies and their impact on marketing performance of. Select any of the popular topics below to narrow your search. Domain, definition, fundamental issues and foundational premises article pdf available in journal of the academy of marketing science 382. It also proposes a definition for marketing strategy, the. The most widespread view is that improving the competitive strategies of the operating units is the essence of corporate strategy. Reference 15 contended that the dynamic characteristic of the strategy formulation allows 50 journal of advanced management science vol. A case of safaricom ltd in kenya telecommunication industry. Tellis, 1986, firms engage particularly in competitioninformed pricing to set the price of the main item in the product mix at competitive levels. The strategy formulation is the prerequisite for the strategy implementation 12. Journal of marketing research and case studies comjournalsjmrcsjmrcs. A research article is a primary source in which it reports the methods and results of an original study performed by the authors. Recently published articles from australasian marketing journal.
Marketing planning, market orientation and business performance. All journal articles featured in journal of strategic marketing vol 28 issue 3. To help you organize your 2018 plan and get ahead of the competition, weve rounded up five of our best articles on emerging marketing trends and tips. Contains scholarly research from marketing faculty as well as senior honors theses. Get unlimited access to all of our exclusive marketing resources. He has published widely in the area of marketing strategy and implementation in the. Planning ahead is key to creating a successful digital marketing strategy for your brand. An evaluation of marketing strategies undertaken by coca cola. Thus, we expect that firms that pursue a complementary price strategy engage relatively more. Analyzing the effectiveness of marketing strategies in the. Fe709 basic marketing strategies for improving business performance in the turf and lawncare industry1 john j. It is the premier outlet for substantive research in marketing. Role of relationship marketing in competitive marketing. A framework for customer relationship management strategy orientation support in higher education institutions.
Consumers just want the basics from voice assistants. Marketing strategies which includes the market strategies and marketing mix strategies simultaneously have significant influence on the performance marketing as 34. Basic marketing strategies for improving business performance. Business and marketing strategies research articles business studies includes elements of accountancy, finance, marketing, organizational studies and economics. Journal of management and marketing research role of relationship marketing, page 2 1. Journal of marketing research and case studies vol. Here we define strategic marketing and explore some marketing degrees and careers. Most downloaded industrial marketing management articles. Domain, definition, fundamental issues and foundational premises. There remains considerable debate about how best to do. Business and marketing strategies research articlesomics. Journal of brand strategy henry stewart publications.
Base your marketing strategies on knowledge of your target market and the competition and choose the right marketing mix to highlight your competitive advantage. Introduction the purpose of competitive strategy is to achieve a sustainable competitive advantage. Marketing mix is a greatest strategy for attaining competitive advantage for any firm. Since its founding in 1936, jm has played a significant role in shaping the content and boundaries of the. Four marketing strategies that paid off for small companies wsj.
The research article in business and corporate strategies reports the methods and results of an original study performed by the authors. Please submit your papers online on the strategic management journal website and make sure to follow the submission guidelines available at. Foxall, 2001 in our study we focused on marketing strategy as being an indication of how each. Marketstrategies significant influence on the marketing mix strategies as 49. With a good marketing plan you can expand your reach, set attainable objectives and launch your new products with success. Journal of management and marketing research role of relationship marketing in competitive marketing strategy nagasimha kanagal indian institute of management, bangalore abstract competitive marketing strategy cms has relationship marketing rm as one of the key functionality in enhancing business performance. Thus, we expect that firms that pursue a complementary price strategy engage relatively more incompetitionbased pricing.
Since its founding in 1936, jm has played a significant role in shaping the content and boundaries of the marketing. Journal articles are most often primary research articles. It introduces or reinforces a marketing message while pushing a user to another profile or business site. Marketing strategies and their impact on marketing.